Emma joined Shine TV in 2023 to open their new Birmingham office, and is leading the move of all MasterChef series to Birmingham in late 2024. Emma has worked in the Midlands for just over a decade, including at Manchester’s dock10 studios, on the Birmingham 2022 Commonwealth Games, and joined Shine from Optomen TV where she ran Great British Menu since its move from London. Prior to moving to the regions, Emma spent 10+ years in London working on current affairs, specialist factual and large factual entertainment series such as The Apprentice, Traffic Cops and An Idiot Abroad.